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Redundancy

Jun 12, 2018 | Archive

Are you kidding me? Are you kidding me? Redundancy is the act of using a word, or a phrase, that repeats something and is therefore unnecessary. OK. Cross out one of those ‘Are you kidding me?’ phrases above. Max Berry, an Austrian humorist stated, ‘Last month we had to sit through a presentation on eliminating redundancy, and it was a bunch of Power Point slides, plus a guy reading out what was on the slides, and then he gave us all hard copies. I don’t understand these things.’ That is the very definition of redundancy.

In order to improve yourself in business, we have to eliminate redundancy. Nothing is more boring to an prospective client or for that matter, associates who hear it over and over again. Will Advise, a Bulgarian poet stated, ‘Having no applicable skills, in any possible area whatsoever, effectively makes me the master of redundancy.’

Thus the rub. If you talk just for the sake of talking, you blow any chances of moving ahead. To double down, is absolutely redundant and provides you double the chances of failure.

But there is a place to go that allows you a position of exclusivity within a group of peers that is not redundant. LeTip is the leading business networking organization. This exclusivity offered by LeTip allows you to be the sole representative within your business expertise. If you are a roofer, you will be the ONLY roofer in your chapter. If you are a chiropractor, you will be the sole chiropractor in your chapter. There is not redundancy in categories within LeTip.

Is that important? Yes. In a group whose sole purpose is to assist one another in developing business for each other by passing solid referrals to one another each and every week, this exclusivity is essential. So if Janet, who is a CPA and the only CPA in the group, has a client who needs roofing assistance, she will pass that lead to the roofer in the group. And that gives you a leg up on the competition.

If you are a business person with integrity, contact LeTip right now. Go to: www.facebook.com/letipintl/ or call 1 (800) 495-3847 for more information. There is probably in a meeting near you this week. Give it a try. Call now. We will help you grow your business together.


Kim Marie Branch-Pettid

Kim Marie is one of the leading women business owners in charge of an organization which includes more than 5200 members worldwide, now entering their 40th Anniversary Celebration. Her motivational speeches have been heard throughout the world. With 28 years in the banking industry in all forms, including mergers and acquisitions, she has been and continues to be involved in fund raising for non-profit organizations, as well as a member of California Women for Agriculture, Sequoia Guild, member of Vistage Trusted Advisor Group and WPO-Women Presidents Organization, Phoenix, AZ. Also, she is a past board member of ASBA (Arizona Small Business Association). Her specialties include trainer, motivator, connector with years of experience in bringing businesses together for a ‘great fit’.


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